Marketing
How to get more customers from your Google Business Profile
Your Google Business Profile is often the first thing a customer sees. Here is how to make it work harder for you in under an hour a week.
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Why local networking still beats cold outreach
In a world of automated messages and cold emails, a handshake and a cup of coffee still win more business. Here is how to network well.
Turning first-time customers into regulars
Winning a new customer costs far more than keeping one. Simple ways to make sure people come back, and bring their friends.
Hiring your first employee: a practical checklist
Taking on your first member of staff is a big step. This checklist covers the legal basics and the practical steps that make it go smoothly.
What to automate first in your small business
Automation is not just for big companies. These are the everyday tasks small businesses can hand over to software first, saving hours every week.
Writing a website that actually wins customers
A good-looking website is not enough. The words on the page decide whether visitors pick up the phone. Here is how to get them right.
Starting a business on the side: a realistic first-year guide
Thinking of starting a business alongside your job? Here is what the first year really involves, and how to give your idea the best chance.
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