Having multiple locations within your dealership is the ultimate way to boost your sales and increase your customer base. You can promote specials and events in each location, build a team of trustworthy employees, and even improve your local mobile search rankings.
Boost your local mobile search rankings
Boost your local mobile search rankings with multi-location dealerships by making your business listings as complete and accurate as possible. The better the quality of your listing, the better the chance of gaining conversions.
Use schema markup to optimize your content. This will enable Google to display the most relevant results to your searchers. You can include information about your address, parking, and transit options in the schema markup. This will help Google to understand how to display your location-based search results.
Google is continually updating the factors it uses to rank your business in local search results. The factors are updated annually. While you cannot control these factors, you can try to make sure your business is listed correctly.
You can also optimize your content to include high-volume keywords. These keywords should appear in the title, body, URL, and meta description of your page.
Another important factor is the proximity of the searcher to your business. This can influence both desktop and mobile search results. The closer a user is to your business, the more frequently your business will show up in the local pack.
Promote events and specials specific to each dealership location
Having a well planned event is a great way to increase brand awareness and boost sales, and it’s not just limited to the dealership’s lot. These events are great ways to promote your business while having fun.
Getting more customers to attend your events is an important part of car dealership marketing, so you need to come up with ideas that will help you increase traffic and boost your bottom line. There are many ways to do this, including hosting an event at your dealership, and sponsoring events in the community.
One of the most effective ways to increase visibility is to advertise on billboards. A billboard campaign detailing limited time promotions and incentives can draw footfall to your dealership. This is particularly effective during the holiday season when shoppers are on the lookout for great deals.
Another way to get customers to attend your events is to offer a free car wash. This is not only a great way to gain new customers, it’s also a great way to get people to remember your dealership when it’s time to buy a new car.
Build a team of trustworthy employees
Having a team of trustworthy employees is crucial to a successful dealership. This is especially true for the multi-location variety. Having a unified team will save time and energy, and ensure that your staff are on the same page with the company’s goals. With this in mind, here are some of the best practices you can follow to build a staff worthy of your hard work.
Clearly, there are many things to consider when building a team. The most important is ensuring that each team member understands their role and their specific function. This can be a daunting task for some, especially in larger dealerships. A clear hierarchy of authority is an excellent first step. If you have a large number of employees, you may wish to consider bringing on a local manager. They will be more familiar with the area and may be better suited to leading the charge in fostering a culture of trust and communication.
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